![]() It is also running paid search campaigns built around long-tail keywords related to the video and the Super Bowl, Wild says. ![]() Groupon is running a similar campaign on Google, using the platform’s advanced targeting tools, such as Google’s advanced targeting tools such as Customer Match (a tool that enables a retailer to upload its email lists to find its customers when they search on Google), remarketing lists for search ads (RLSA) (a tool that enables a retailer customize its search ads campaign for consumers who have previously visited its site) and Similar Audiences (a tool in which Google targets users who are searching the same terms as users recently added to the merchant’s RLSA lists, such as Customer Match). Steppingstones to B2B ecommerce excellenceĪutomating Shipping Workflows for Next Generation Multi-Vendor Marketplaces B2B Weekly Infographic: Businesses are Hiringīack-End Integration for Customer Experienceī2B Distributors Continue to Grow EcommerceĮnvisionB2B | June 2023 | Chicago | #1 B2B Ecommerce Conference ![]()
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